As a consumer, chances are you have come across some rather poor company logos - either displayed on a business card, painted on a storefront window, or printed on a postcard you received in the mail.

If you're like 89% of the population, you instantly formed an opinion about that business, dismissed them entirely as "unprofessional", or perhaps deemed them unfit for your needs despite knowing very little about their capabilities, products or services.

Logos are immensely powerful in communicating your company's strengths and uniqueness to the public. Often times they're the only element of your company someone will see. Wouldn't you rather that single element make a momentous impression?

How often have you found yourself standing in front of the breakfast cereal section of a supermarket aisle, or picking up and reading a dozen software boxes trying to figure out which one you should buy?

89% of retail consumers make their purchase based on looks alone. We often pass judgement on a product solely based on how well the packaging looks. Those items that are not well packaged are deemed inferior, while the more attractive boxes instantly find their way to our shopping carts.

Shelf space is expensive and you only get a millisecond to impress your target shopper. As a product developer, wouldn't you rather have your packaging designed professionally based on solid focus-group research that will get you noticed?

Statistics show that you view well over 900 websites per year. From these, how many did you truly enjoy visiting, and how many did you click out of simply because it was a disappointment?

If you're among the 89% of the population that instantly forms an opinion based on looks alone, you most certainly didn't waste any of your time browsing an unprofessional website looking for professional services. Neither did you give them a second chance because your intuition told you this company was good, but they just didn't present well.

Websites often get dismissed after 5 seconds if they don't resonate with your audience. Wouldn't you rather this first encounter make a lasting impression?

As a consumer, you have probably been bombarded with hundreds of brochures; whether you pick them up at trade-shows, get them mailed to you, or have them left on your car's windshield.

If you're like 89% of the population, you instantly formed an opinion about that business based on the way the brochure looked. You may have labeled them as unprofessional, or perhaps deemed them unfit for your needs despite knowing very little about their capabilities, products or services.

Brochures should be attractive enough to be held on to, informative enough for consumers to feel comfortable with you, and engaging enough for folks to call. Wouldn't you rather be correctly introduced to a potential client, rather than having your investment end up in the trash instead?

How many search engine pages are you willing to dig through to find what you're looking for? One page? Two pages? Maybe even three?

The reality is that only 18% of us are willing to go beyond the first three pages of Google's search results. The rest of us settle for what we can find on these first pages and call it a day. Often times we just give up entirely and try a new search string altogether - never bothering to dig enough for that gem that happens to be exactly what we needed.

So why not invest in promoting your website so that it can begin working for you? You certainly put gas in your car to make it go, so why not put gas in your website to make it perform?